Marketing & Operations Manager - Freight Forwarding

Position: Marketing & Operations Manager - Freight Forwarding

Job Description: PT.Mitra Utama Logistic is seeking a highly skilled and versatile Marketing & Operations Manager to join our team, focusing specifically on Freight Forwarding services. This position is a unique opportunity to oversee both marketing initiatives and operational activities in the forwarding sector, contributing to the growth and success of our company. The ideal candidate will possess strong leadership abilities, strategic thinking, and a passion for both marketing and operations in the Freight Forwarding industry.

Responsibilities:

Marketing:

• Develop and execute comprehensive marketing plans and strategies to promote our Freight Forwarding services, enhance brand visibility, and drive business growth.
• Conduct market research and analysis to identify trends, opportunities, and competitive insights in the Freight Forwarding industry.
• Create engaging marketing materials, including brochures, presentations, website content, and social media posts, to effectively communicate our forwarding capabilities to clients.
• Manage digital marketing campaigns across various platforms, including website, email, social media, and online advertising, to generate leads and increase brand awareness in the forwarding sector.
• Collaborate with sales teams to develop marketing collateral and tools to support lead generation and conversion specifically for Freight Forwarding services.
• Monitor and analyze marketing performance metrics to measure the effectiveness of campaigns and initiatives and optimize marketing strategies accordingly.

Operations:

• Oversee all operational activities related to Freight Forwarding, ensuring efficiency, productivity, and adherence to quality standards.
• Develop and implement operational strategies, policies, and procedures to optimize performance and resource utilization in the forwarding sector.
• Coordinate with project managers, subcontractors, carriers, and customs brokers to ensure the successful execution of Freight Forwarding projects and deliverables.
• Monitor shipment progress, identify potential risks and issues, and implement proactive measures to mitigate them.
• Foster a culture of collaboration, accountability, and continuous improvement among operational teams and forwarding stakeholders.
• Analyze operational performance metrics and key performance indicators (KPIs) to identify areas for improvement and drive operational excellence specifically for Freight Forwarding services.

Qualifications:

• Bachelor's degree in Marketing, Operations Management, Business Administration, or related field; MBA or equivalent preferred.
• Minimum of 5 years of experience in marketing and operations management, preferably in the Freight Forwarding or logistics industry.
• Proven track record of developing and implementing successful marketing strategies and operational initiatives in Freight Forwarding.
• Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, and email marketing, within the forwarding sector.
• Excellent leadership, communication, and interpersonal skills.
• Strategic thinker with the ability to prioritize tasks and make data-driven decisions.
• Proficiency in project management software, CRM systems, and Microsoft Office Suite.
• Results-oriented with a focus on driving measurable business outcomes in Freight Forwarding.