Media Specialist / Digital Marketing

Kualifikasi

• Have knowledge of creating media plans and placements across all digital and conventional channels.
• Demonstrable experience leading and managing SEM, Social Media, and/or display advertising campaigns.
• Experience in setting up and optimizing Google ads campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Google & FB IG Ads Dashboard, and similar tools).
• Strong analytical skills and data-driven thinking.
• Understanding and having the ability to process data in Excel is a must.
  

Tanggung Jawab

• Execute marketing strategy through 360 media: TV, Radio, PR, and out-of-home media (ATL).
• Collaborate with Google, Meta, TikTok, and other vendor partners to improve the performance of ad marketing, including SEO/SEM.
• Brainstorm new and creative growth strategies for all media channels.
• Collaborate with internal teams to create landing pages and optimize user traffic for events offline and online.
• Identify trends and insights and optimize spend and performance based on the insights.
• Evaluate emerging technologies for the team.
• Measure and report the performance of all DIGITAL MARKETING campaigns and assess against goals (ROI and KPI).
  

Penempatan : Alam Sutera
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