Job Desk
- Designing and managing digital customer experience through utilization of CRM system which include push notifications, email, WhatsApp blast and other cross channel
- Create, maintain, monitor, and optimize CRM programs, including set-up campaign pillars, crafting content, managing system triggers, increased personalization, targeted segmentation, etc.
- Utilizing customer data to formulate marketing campaigns
- Manage reporting, conversion tracking, & vendor relationship for all CRM tools
- Develop experimentation plan & channel testing to find new ways to optimize CRM channels which best engages users
- Conduct data analysis and segmentation techniques to identify customer needs, preferences, and behaviors, and to develop targeted marketing campaign
- Perform deep-dives including full funnel analysis, content effectiveness measurement etc. to improve the effectiveness of CRM channels
Minimum Qualifications
- Max. 28 years old
- Bachelor's degree from any field.
- Minimum 2-3 years of working experience as CRM/Digital Marketing/Retention/Database Management/Lead Generation
- Experience in building and implementing CRM campaigns
- Understand data’s importance in generating or improving a company's KPIs and goals.
- High familiarity with CMS, analytics, and other relevant tools to ensure content marketing success
- Data-driven, excellent writing skills, and creative storyteller
- Experience in retail CRM industry is highly preferred
- Additional Graphic Design skill would be an advantage
- Must be fluent in English & Bahasa (both written and spoken)