AlamatWe are an independent data analytics consultancy. We provide C-suite executives and start-up Founders with industry-leading digital marketing and data analytics solutions.
ADVISORY SOLUTIONS
Industry-leading best-practices, company-specific optimizations and custom business insights to drive actionable performance
TECHNICAL SOLUTIONS
Best-in-class audit, implementation and maintenance support of analytics software and databases
The Role
Your Responsibilities will include :
- Campaign Analysis : Monitor the performance of digital marketing campaigns across various channels, including but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and email marketing.
- Data Analysis : Collect, analyze, and interpret marketing data to identify trends, opportunities, and areas for improvement.
Provide actionable insights to the marketing team.
- ROI Optimization : Work closely with the marketing team to optimize campaign budgets, bidding strategies, and targeting to maximize return on investment (ROI).
- A / B Testing : Plan and execute A / B tests to improve ad creatives, landing pages, and other campaign elements. Utilize test results to inform campaign optimization.
- Reporting : Prepare regular reports and dashboards to communicate campaign performance and key metrics to stakeholders.
Identify and communicate key insights from the data.
- Competitor Analysis : Stay up-to-date with industry trends and competitive landscape. Conduct competitor analysis to identify opportunities and areas for differentiation.
- Keyword and Audience Research : Perform keyword research and audience analysis to inform ad targeting and content strategies.
- Collaboration : Collaborate with cross-functional teams including content, design, and development to ensure alignment of marketing efforts and achieve campaign objectives.
Ideal Profile
- You are a goal-driven problem-solver.
- You are persistent and / or a quick learner.
- You are a team player, you do not think that compromising is a sign of weakness or selfishness.
- You are able to independently perform self-reflection and you always welcome criticism.
- Willing to take the initiative to assist your team.
- Able to work with minimal supervision and keep supervisors informed.
- Preferably have 1-2 years of experience in Performance Marketing optimization, analytics, business intelligence, or similar fields.
- Understanding of using analytics tools. (Google Analytics, Appsflyer)
- Understanding of Performance Marketing and its platforms. (Facebook Ads, Google Ads, LinkedIn Ads, Programmatic)
- Understanding of statistical concepts.
- Data visualization and relevant tools. (Tableau, Google Data studio, Microsoft Power BI)
- SQL, preferably BigQuery SQL.
What's on Offer?
- Fantastic work culture
- Strong opportunities to progress your career
- Attractive Salary & Benefits
