Pr Manager, Petrie Pr Ltd

The PR Manager’s role is to assist and support the day to day running of client campaigns and the successful operation of the office. 

The PR Manager position is expected to serve as a primary, day-to-day client contact, is able to provide support for multiple accounts, and can manage the flow of work and information to the rest of the account team, and to the client.

The PR Manager must maintain a thorough understanding of their client’s business and industry, whilst also understanding how to translate that knowledge into solid public relations counsel to different levels of client contacts.

They will be capable of implementing strategic plans for clients in conjunction with more junior and senior team members as well as being proactive, energetic and ideas driven.

This Account Manager’s key focus is on developing his / her proficiency and the necessary skills set to become a successful PR practitioner.  This skills set includes, writing, communications and leadership skills.

Primary Responsibilities
Client:

• Serve as day-to-day client contact
• Plan and implement client’s PR programmes whilst also helping to manage client      information sharing
• Manage multiple projects for various clients within the corporate spectrum, from conception to completion, with the help of senior staff members
• Proactively generate new ideas and opportunities for clients whether related to media, advocacy, or other
• Meet with clients as a consultancy representative, either with senior staff members or if necessary alone, and be competent and knowledgeable enough about client accounts to offer advice, guidance and updates on recent account activities
• Provide client counsel on tactical account matters, linked to strategic plans
• Draft client communications with competence and maintain high quality at all times
• Project manage campaigns: develop timetables, set deadlines for clients and oversee all aspects of major events
• Ensure account plans for each client are maintained with all current and relevant information concerning client and campaign
• To help compile and distribute monthly / quarterly reports on our activities for our clients

Media Relations:

• Research, draft and develop message led media materials for client accounts
• To undertake proactive media pitching
• Work with the Managing Director to coordinate executive interviews, media events and press conferences
• To help in the organisation of press functions and press trips
• To research any third party information on behalf of clients
• Qualify and manage media enquiries and work with media to secure beneficial results for clients
• Pitch proactive media opportunities for clients, to top tier Indonesia and regional media targets - business and consumer media
• Generate story ideas for clients and build topical media angles
• Illustrate a sound understanding of industry issues that directly and indirectly affect clients
• Design media strategies to suit client needs; identify media trends; place stories and arrange successful, on message media interviews
• Manage external media vendors where necessary
• Illustrate capacity for research and on-going relationship building with key media targets

Account growth:

• Illustrate drive and willing to pursue opportunities for account growth
• Develop and manage new business proposals with support from Managing Director including strategic planning, and tactical activation of new accounts
• To undertake any other duties requested by the Managing Director
• Must have good written and spoken English
• 2 - 3 years PR Experience required