AlamatPRISMA - Rural MarketingExpert for Inclusive Promotional Activities (Consultant)
Project Overview and Role:
Australia-Indonesia Partnership for Promoting Rural Incomes through Support for Markets in Agriculture (PRISMA) is a multi-year development program working to accelerate poverty reduction through inclusive economic growth. PRISMA adopts a market systems development approach by partnering with key stakeholders to improve agriculture market efficiency and sustainably benefit the poor. The program aims to achieve an income increase for a total of 1,000,000 smallholder farming households by 2023. It operates in six provinces of Central Java, East Java, West Nusa Tenggara (NTB), East Nusa Tenggara (NTT), West Papua, and Papua. Market systems development works on changing the behaviour of market actors, especially farmers, through partnerships with private and public sectors to educate and introduce new products and services. In the livestock sector (cattle and pig), PRISMA focuses on feed as it influences 30% of dairy cow productivity while contributing to the total cost of farming up to 87%. It is proven that good quality feed can boost dairy cow productivity and milk quality with proper feed management.
Based on UGM's Dairy Market Research conducted in 2019, 95% of farmers in Central Java use the incorrect dosage of concentrate feed, and poor-quality feed due to self-mixing for their cattle. This situation has caused PT Nufeed, a PRISMA’s partner, to expand its market coverage to Central Java, with a focus on a few districts such as Boyolali, which has the highest dairy cattle population in the province. Nufeed, based in Grobogan, is a prominent feed producer in Indonesia that produces high-quality and affordable concentrate feed for dairy. Moreover, after engagement with PRISMA, Nufeed has expanded its business strategy by becoming more inclusive, including targeting farmers with disabilities, youth and women. A few experiments have been conducted with these farmer segments and the results were promising. These encourage the company to expand the model and share it with the government and industries for wider adoption.
Primary Duties and Responsibilities:
The primary purpose of this assignment is to support PRISMA's partner in expanding its inclusive business strategy in Central Java, especially by organizing a shared learning workshop and other Promotional Activities as needed.
The expert is expected to provide these services, including but not limited to:
- Develop the plan and concept of the workshop that provide reasonable accommodation to the targeted audience including but not limited to the purpose of the event, the scheduling of activities, selecting the location and preparing equipment and supporting equipment such as ramp, sound system, entertainment, MC, tents, chairs, tables and food.
- Coordinate with parties who will be involved during the implementation of activities; including the Boyolali livestock agency, disability expert, dairy farmers, feed distributor, local Disability People Organization, etc,.
- Coordinate with the Boyolali Livestock Agency to develop and distribute event invitations to the parties involved, including the Boyolali livestock agency, disability experts, disability and non-disability dairy farmers, feed distributors, local Disability People Organization, etc,.
- Carry out the event preparation: rundown, MC, entertainment, catering, stage design, layout and decoration, and sound system.eDKpTmu BlOQpZ
- Event implementation: Registration of participants, documentation of activities and ensuring the entire series of activities is carried out well and inclusive.
- Activity reporting: event cost, achievements, attendance list, administration and documentation and lesson learned / recommendations based on the result of the activity.
Required Qualifications:
Essential skills and experience:
- Minimum bachelor’s degree in any field. Having knowledge in agribusiness, agriculture, dairy farming business and/or animal husbandry is preferred.
- Having minimum 3 years of experience in media and marketing work, especially for rural audience focused on Inclusive Promotional Activities.
- Demonstrates good networking and leadership skills in working with digital influencers in agriculture.
- Preferably has knowledge in inclusive marketing targeting all farmers including young farmers, women farmers and disability farmers.
Company Overview:
About Palladium - Palladium is a global leader in the design, development and delivery of Positive Impact – the intentional creation of enduring social and economic value. We work with governments, businesses, and investors to solve the world's most pressing challenges. With a team of more than 3,000 employees operating in 90 plus countries and a global network of over 35,000 experts, we help improve economies, societies and, most importantly, people's lives.
Equity, Diversity & Inclusion - Palladium is committed to embedding equity, diversity, and inclusion into everything we do. We welcome applications from all sections of society and actively encourage diversity to drive innovation, creativity, success and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce; and that all job applicants and employees receive equal and fair treatment regardless of their background or personal characteristics. These include: (but are not limited to) socio-economic background, age, race, gender identity and expression, religion, ethnicity, sexual orientation, disability, nationality, veteran, marital or Indigenous status.
Should you require any adjustments or accommodations to be made due to a disability or you are a neurodivergent individual or for any other circumstance, please email our team at accessibility@thepalladiumgroup.com and we will be in touch to discuss.
Safeguarding - We define Safeguarding as “the preventative action taken by Palladium to protect our people, clients and the communities we work with from harm”. We are committed to ensuring that all children and adults who come into contact with Palladium are treated with respect and are free from abuse. All successful candidates will be subject to an enhanced selection process including safeguarding-focused interviews and a rigorous due diligence process.
This application closed on 14 February 2024.
Women and people with disability are encouraged to apply.
