AlamatProject Overview and Role :
Australia-IndonesiaPartnership for Promoting Rural Incomes through Support for Markets inAgriculture (PRISMA) isa multi-year development program working to acceleratepoverty reduction through inclusive economic growth.
PRISMA adopts a marketsystems development approach by partnering with key stakeholders to improveagriculture market efficiency and sustainably benefit the poor.
The programaims to achieve an income increase for a total of 1,, smallholder farminghouseholds by . It operates in six provinces of Central Java, East Java,West Nusa Tenggara (NTB), East Nusa Tenggara (NTT), West Papua, and Papua.
Market systemsdevelopment works on changing the behaviour of market actors, especiallyfarmers, through partnerships with private and public sectors to educate andintroduce new products and services.
In the livestock sector (cattle and pig), PRISMAfocuses on feed as it influences 30% of dairy cow productivity whilecontributing to the total cost of farming up to 87%.
It is proven that goodquality feed can boost dairy cow productivity and milk quality with proper feedmanagement.
Based on UGM's DairyMarket Research conducted in , 95% of farmers in Central Java use theincorrect dosage of concentrate feed, and poor-quality feed due to self-mixingfor their cattle.
This situation has caused PT Nufeed, a PRISMA’s partner, toexpand its market coverage to Central Java, with a focus on a few districtssuch as Boyolali, which has the highest dairy cattle population in theprovince.
Nufeed, based in Grobogan, is a prominent feed producer in Indonesiathat produces high-quality and affordable concentrate feed for dairy.
Moreover,after engagement with PRISMA, Nufeed has expanded its business strategy bybecoming more inclusive, including targeting farmers with disabilities, youthand women.
A few experiments have been conducted with these farmer segments andthe results were promising. These encourage the company to expand the model andshare it with the government and industries for wider adoption.
Primary Duties and Responsibilities :
The primary purposeof this assignment is to support PRISMA's partner in expanding its inclusive businessstrategy in Central Java, especially by organizing a shared learning workshopand other Promotional Activities as needed.
The expert is expected to providethese services, including but not limited to :
- Develop the plan and concept of the workshop that provide reasonable accommodation to the targeted audience including but not limited to the purpose of the event, the scheduling of activities, selecting the location and preparing equipment and supporting equipment such as ramp, sound system, entertainment, MC, tents, chairs, tables and food.
- Coordinate with parties who will be involved during the implementation of activities; including the Boyolali livestock agency, disability expert, dairy farmers, feed distributor, local Disability People Organization, etc,.
- Coordinate with the Boyolali Livestock Agency to develop and distribute event invitations to the parties involved, including the Boyolali livestock agency, disability experts, disability and non-disability dairy farmers, feed distributors, local Disability People Organization, etc,.
- Carry out the event preparation : rundown, MC, entertainment, catering, stage design, layout and decoration, and sound system.
- Event implementation : Registration of participants, documentation of activities and ensuring the entire series of activities is carried out well and inclusive.
- Activity reporting : event cost, achievements, attendance list, administration and documentation and lesson learned / recommendations based on the result of the activity.
Required Qualifications :
Essential skills and experience :
- Minimum bachelor’s degree in any field. Having knowledge in agribusiness, agriculture, dairy farming business and / or animal husbandry is preferred.
- Having minimum 3 years of experience in media and marketing work, especially for rural audience focused on Inclusive Promotional Activities.
- Demonstrates good networking and leadership skills in working with digital influencers in agriculture.
- Preferably has knowledge in inclusive marketing targeting all farmers including young farmers, women farmers and disability farmers.
