Senior Brand Manager

Job Description

·      Manage and lead the entire end to end marketing mix and brand strategy for our product

·      Create and set the entire marketing mix using actionable insights for New Product Development, Packaging, Pricing and Promotion initiatives

·      Build nurturing and long lasting relationships with key stakeholders both internally and externally such as NPD, Customer Marketing, Supply Chain, Retail channels and other channels, service providers and agencies

·      Drive business growth and brand equity through some exciting Innovation and NPD projects

·      Manage the budget for both ATL and BTL

·      Develop brand's digital marketing strategy

·      Lead market research efforts to understand customers' perception and behavior

Requirements

·      Have at least 7 years of experience in similar role

·      Having a bachelor degree in Finance or Marketing major is preferable

·      Knowledgeable in brand planning and consumer analysis

·      Have deep understanding of brand performance and future aspirations

·      Experienced in financial and P&L management

·      Well spoken and written in English

·      Tech savvy

·      Able to work under pressure and independently with minimal guidelines