AlamatAbout Igloo
Igloo (formerly Axinan) is the first full-stack insurtech firm to emerge from Singapore. With offices across Singapore, Indonesia, Thailand, the Philippines, Vietnam, Malaysia, China and India, Igloo is fueled by a mission of making insurance accessible and affordable for all. Igloos innovation solutions empower companies to eliminate operational risk, drive new revenue streams and optimise and enhance their existing products and services. With a successful Pre-Series C fund round of US$36 million in Dec 2023, Igloo has now raised over US$100 million. The leading regional insurtech firm looks to expand regionally with strategic acquisitions and hiring great talent.
As a passionate team building meaningful solutions to make an impact, we are looking for like-minded individuals to join us at Igloo. At our core, we prioritise teamwork and foster a culture built on strong collaboration and we are looking for talented people like you.
About the role
We are seeking an experienced Senior Social Media Specialist with a strong focus on Social Media strategy to join our dynamic team. As an Senior Social Media Specialist you will be working with the Marketing team and play a crucial role in to make Igloo become the future of insurance.
The Social Media Marketing Manager will be responsible for creating, implementing, and optimizing our Social Media strategy to increase brand awareness, engage our audience, drive website traffic, and generate interest in our products and services.
Job Responsibilities
- Develop and implement a comprehensive content marketing and Social Media strategy across Instagram, Facebook, and TikTok, aligned with our business goals.
Generate, publish and share engaging content daily.
Monitor key marketing metrics and audience engagement and suggest content optimization methods.
Communicate with industry professionals and influencers via Social Media to create a strong network.
Collaborate with wider Marketing, Telesales, and Product, Operations teams to drive business metrics and customer engagement
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
Use Social Media marketing tools, content generation tools that will bring greater efficiency and scale to Social Media activities
Build, measure, learn and iterate on Social Media campaigns and activities
Job Requirements
Proven work experience as a Content Marketing Manager
Expertise in multiple Social Media platforms
In-depth knowledge of social platforms
Data driven and able to bring a data-informed and insights approach to all Social Media activity
Experience with doing audience and buyer persona research
Ability to deliver creative content (text, image, and video)
Familiarity with online marketing strategies and marketing channels
Excellent communication, multitasking, and analytical skills
