Social Media Specialist

Job Overview:

We are looking for a Social Media Specialist to join our growing team! As a Social Media Specialist, you will play a vital role in shaping TORCH’s online presence, engaging with the target audience,, and driving digital marketing efforts, mainly on Instagram and X (past: Twitter).

Job Role:

1. Social Media Strategy: Develop and execute Social Media strategies aligned with the TORCH’s marketing goals and target audience.
2. Content Creation: Create engaging and visually appealing content for various Social Media platforms (Instagram and X).
3. Community Engagement: Foster a sense of community by engaging with followers, responding to comments, and initiating conversations to build brand loyalty.
4. Campaign Management: Plan and execute Social Media campaigns, including product launches, promotions, and collaborations.
5. Influencer Collaboration: Identify and collaborate with influencers and fashion bloggers to promote the brand and products.
6. Analytics and Reporting: Monitor Social Media analytics to track performance, analyze trends, and make data-driven recommendations for improvement.
7. Trend Monitoring: Stay updated on industry trends, Social Media features, and competitor activities to keep the TORCH's Social Media presence innovative and competitive.
8. Brand Consistency: Ensure brand consistency across all Social Media channels, maintaining a cohesive and visually appealing online presence.
9. Customer Support: Address customer inquiries and issues via Social Media, providing timely and professional responses.