Job Description
- Conducting market research and analyzing audience demographics, media consumption habits, and market trends to identify the most suitable advertising platforms for reaching the target audience.
- Collaborating with the client and internal team to develop advertising strategies aligned with the client's objectives, target audience, and budget constraints.
- Selecting appropriate media channels and platforms (TV, radio, print, outdoor) to maximize the reach and impact of the advertising campaign while staying within the allocated budget.
- Overseeing the execution of advertising campaigns, including scheduling ad placements, coordinating with media vendors, and ensuring that creative assets are delivered on time and according to specifications.
- Keeping abreast of industry trends, new advertising technologies, and emerging media platforms to continually refine and improve advertising strategies and tactics.
Minimum Requirements
- Bachelor's degree in communication, management, and business administration.
- Familiar with Planning Data Tools (Comscore, etc)
- Highly passionate about Advertising Industry.
- Having a working experience in Advertising Agency or other related majors.
- Creative, Critical, and Analytical Thinking.
- Able to work in a team.
- Familiar with Microsoft PowerPoint, Google Slides, and Keynote.
- At least three years of working experience in an Advertising Agency.