Assistant Brand Manager

Key Responsibilities

Responsible and monitor brand performance regularly (to subcategory level) provide weekly & monthly business overview data analysis.
To develop and perform day-to-day marketing program plan & brand strategy across all business unit including innovations/ line extensions, and ensure perfect execution and launch in the market while managing & liaising with internal & external stakeholders (Sales, Trade Marketing, Business Development/ Innovation, Inhouse Social Media team, Agencies, Partnership & Community Team)
Responsible to lead brand activities terms of communications, innovations/ relaunch, distributions, media strategy and brand activations (offline/ online/ e comm) in the market
Evaluate and monitor the execution of marketing initiatives, brand plan and their impact on key brand health measures, sales revenue planning numbers/ uplifts and ROI
To do competitor monitoring regularly (communications, innovations, activations)

Requirements

• Minimum Bachelor Degree in any related fields.
• Previously has minimum 2 years experience in managing FMCG products as Assistant Brand Manager or Brand/ Product Executive
• Having good leadership skill to manage internal team & external parties
• Having strong creative thinking
• Having proficient interpersonal and communication skills
• Having strong analytical skill & detail oriented
• Having sharp business acumen
• Get used to work with data; able to create insight from raw data & articulate it into beneficial analysis for decision making & action plan.
• Having experience in flawless execution brand communication/launch campaign and activation both in digital & on ground
• Having strong project management skill: Get used to work flawlessly in multiple projects with specific timeframe and deadlines
• Having experience in cross functional projects with others stakeholders.
• Agile & adaptive to work in “wavy” circumstances.
• Collaborative & able to speak English (verbal & written)