Assistant Brand Manager

Job Responsibilities

Long Description

Short Description

Job Purpose

The purpose of this job is to support the build-up of overall Dulux brand equity by establishing clear brand leadership within consumer deco journey (CDJ) amongst competition across channel (retail modern & traditional channel) & platforms (conventional & digital media channel) to achieved overall Dulux brand strategy, brand health tracking scores, market shares and business objectives.

Key Accountabilities

• Giving active inputs, feedback, needs and insight to ensure that product preposition stays relevant and compelling to end-consumers and ahead of the market competition.
• Supporting both regional / local countries NPD project initiatives by actively contributing based on area information like product management, R&D process, packaging / livery development, external / internal market research data, sales & key account, supply planning and demand team, as well as manufacturing, hence this position need to work closely within those cross functional team regarding new product development process.
• Identify and understanding all internal & external Master Data Governance (MDG) as part of NPD process.
• Be a brand guardian for overall Dulux brand identity in all forms of communication channel both offline & online digital channel.
• Regularly monitoring / tracking on the monthly competitor’s category promotion activities.
• Regularly monitoring / tracking on the monthly CBP (Competitor’s Buying Price) / MOP (Market Operating Price) category promotion activities.
• Working together with In-Store & Category team / Trade Marketing to create, execute & monitor brand’s consumer offtake program support and in-store brand’s visibility across channel.
• Working closely together with Regional / Area Sales team in Traditional channel & Key Account in Modern trade channel to develop, execute & monitor all the brand’s offtake promotion support & demand generation activities well executed and implemented as per program given to achieved short- & long-term brand objectives.

Key Activities

• Working closely with demand generators : painter’s team, and POST team to develop & monitor overall brand’s demand generation performance & activities as expected.
• Support on the IBP process to track all the brand & sub-brands related performance from SI-SO-Offtake as well as distribution performance.
• Working together with FP&A and Pricing team to develop & monitor on the overall brand P&L, especially for NPD project.
• Working together with Supply planning & Demand planning team to monitor existing stocks, NPDs transition, Ramp-up & Ramp-down process, as well as rationalization SKUs (Phase-In & Phase-Out)
• Creatively develop, execute, and monitor all brand related communication campaign both in digital & conventional channel, cross working with internal PR & external communication agencies to crafting the brand / campaign
• Create, develop, share, execute and monitor all brief documentation related to communication plan (PR), activities plan (BTL), promo plan (Offtake Promotion), digital / campaign plan (social media), media plan to external cross agencies partners.
• Create, develop, execute and monitoring all brand’s assets & marketing collaterals (POSMs) both related brand campaigns & promotional activities, including all the detail allocation to be implemented by distributor’s & retailer’s stakeholders within the region.
• Regularly briefs our Dulux Consultant (Brand Promoters) in the retailer stores to make sure all the program, key talking points, related brand features & campaign promotion are well executed properly in the stores level.
• Regularly do consumer market visit to check our brand visibility, promotion implementation and monitor the competitors’ activities to gain some insight that might be relevant for the brands.

Experience

RELEVANT EXPERIENCE

• Minimum 2-3 years’ experience in brand management as brand executive or Assistant Brand Manager or assistant product manager as well as great knowledge in digital marketing, with handling streamline & complex organization business matrix organization from any FMCG / Material Building categories, both local or multinational companies.
• Solid understanding of digital & social media, content marketing, mobile marketing, CRM, e-commerce.
• Data-driven mindset with strong analytical skills and experience in synthesizing analytics for the responsible brands.
• Excellent in any brand activation / event handling with less supervision.
• Balance between great sense of analytical & creativity.
• Well project management.
• PERSONAL CHARACTERISTICS & BEHAVIOURS
• Flexible, has strong detail-oriented, and capable of working with teams across multiple geographies and time zones.
• Strong interpersonal skills, influencing capabilities, project management skills, and the ability to work independently.
• Ability to multi-task and well structured.
• Highly motivated and strong ownership of project.
• Integrity

Education

EDUCATIONAL QUALIFICATIONS

• Bachelor’s degree required; post-graduation in business / management / marketing / IT / Digital is a plus.
• Excellent command of spoken and written English.

Competencies

Accepting DirectionAccepting ResponsibilityAcquiring Information