Baru Brand Executive (Branding & International)

Job Description

About the Role
Fasten your helmet and climb aboard if you’re ready to be our Brand Executive for GoFood. In this role, you will be an integral player within the GoFood Marketing team based in Jakarta, Indonesia. Focusing heavily on turning your idea into an awesome campaign, you will manage various campaigns for GoFood in efforts to drive brand love towards GoFood. The folks in the GoFood brand, product, analytics, creative and strategy teams will be your companions on this ride. Your efforts will help us to maintain GoFood leadership in the market.

What You Will Do

• Develop an end-to-end thinking from planning to executing campaigns in a timely manner. Analyze what worked and didn’t to further create a better strategy
• Brainstorm with the team to create a Brand Marketing Plan by analyzing the consumer behavior, the cultural view and the competitive landscape of this category
• Able to scale or measure the objectives and key metrics of ongoing campaigns
• Have attention to the tiniest details by helping to manage the budget and ensure it is spent efficiently
• Passionate to work with other cross functional teams whether it is internal or external stakeholders
• Execution is the key. Bring fresh ideation for any execution whether it is in-app based (Push Notification, Inbox Messages, Shuffle Card, etc) or other relevant channels (TV Commercial, Billboard, etc)
• Translate key messages from GoFood variety of campaigns throughout our digital touchpoints from owned social media to Key Opinion Leaders
• Psstt.. It’s a plus if you love curating a lot of hidden gems (food and beverages) around you!

What You Will Need

• Bachelor's degree from reputable universities or equivalent practical experience
• At least 1 year of experience in the Marketing field, any experience from brand management team, FMCG industry, advertising agencies, or other related fields.
• Experience in managing campaign development and executing campaigns
• Experience working with cross-functional/cross-discipline stakeholders, and drafting and leading communication plans for internal stakeholders
• Experience in brand health tracking on the reporting, trend monitoring and developing an improvement plan

About the Team
Our Brand Marketing team is a subsidiary of the GoFood Marketing team based in Jakarta with 6 people on the team which consist of brand managers and Brand Executives. They are the magicians who combine logic and magic to create a brand that people love. Our main responsibility is to develop GoFood’s marketing campaign that ensures GoFood continuous growth. Making sure everyone knows, always thinks about GoFood and we also want everyone to stick with GoFood. But more importantly we want to deliver Joy in the life of our consumer through the assortment, recommendation & rewards in our platform. Some of our past marketing campaigns include Foodiskon, Pasti Ada Promo and many more. Currently, our team has been working on a lot of innovation, branding and promotional campaigns, which will help GoFood maintain our leadership in the market. GoFood Marketing team believes the growth of the business is driven by the growth of the talents. Of course we care about the business number, yet we also care about each other’s well-being and growth journey. Other than enjoying finding that “a-ha!” moments when swimming through the sea of data, our family also enjoys bonding over food, watching TV shows or sharing our hobbies - anything to keep our happiness during this pandemic.
About Us
Gojek is a Super App. It’s one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and dozen other products. It is Indonesia’s first and only decacorn. It's also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business and MSMEs.
As of 2021, Gojek processed more than $9 billion annualised gross transaction value across all markets where it operates - in Singapore, Thailand, Vietnam and Indonesia. We have the largest food delivery product in Asia, (outside of China), and the largest payments wallet in Southeast Asia.
Our investors include Google, Facebook, PayPal, Sequoia Capital, Tencent Holdings among others.
Gojek is committed to building a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.