Brand Manager

Key Responsibilities:

• Lead brand directive by working closely with Principals to understand their needs and requirements
• Based on insights and knowledge, create Shopper and Customer initiatives to drive topline and bottom line across the pillars of assortment, pricing, promotions, visibility (including planogram), SPG’s, retail marketing initiatives amongst others
• Work with Sales Team to ensure optimal execution of the above and adherence to key guidelines, keeping in mind field realities.
• Ensure Marketing Communication calendar is in sync and help to drive overall Shopper and Customer agenda.
• Work with Sales Team on channel expansion and new listing opportunities for categories and brands.
• Work closely with Demand Planning, Marketing, and Sales Team to refresh assortment based on Shopper, Consumer, Trade, and Competitive insights.

Requirements:

• Bachelor’s Degree in Management, Marketing, and Business Administration
• Minimum 3 years experience in a Marketing / Brand Manager role
• Minimum 5 years relevant working experience in Marketing, Trade Marketing field, preferably FMCG category
• Must have experience working in external stakeholders (retail partners, activation agencies, etc)
• P&L exposure and working with large data sets in important
• Industries of interest: Baby, Premium Wholesale and Retail, FMCG