- Collect, monitor, and analyze digital media, marketing trends, customer and web behavioral data.
- Test and develop campaigns, analyze key metrics, and identify opportunities to increase performance across digital marketing channels.
- Track and audit campaigns in a way that optimizes the key performance indicators (KPIs).
- Identify the gaps in data and apply the digital marketing best practices to develop efficient recommendations for digital analytics.
- Maintain efficient QA processes to ensure the accuracy and quality of data.
- Create dashboards and data visualization for the campaign and website performance and provide effective recommendations and strategies.
- Collaborate with internal members and translate complex data and provide an easy-to-understand report for clients and management.