Overview
As a Digital Marketing you will be a key player in developing and executing strategic marketing initiatives to promote our company's IT solutions, increase brand awareness, and drive lead generation.
You will collaborate with cross-functional teams to create compelling content, implement Digital Marketing campaigns, and leverage various channels to reach our target audience.
In addition, you will be responsible for the end-to-end management of our new product offerings. You will collaborate with cross-functional teams to define product strategy, prioritize features, and ensure the successful development and delivery of IT services that meet customer needs.
Job Description
- Managing and developing marketing campaigns
- Conducting promotional activities
- Overseeing campaigns on social media
- Evaluating the effectiveness of campaigns
- Reporting on trends and statistics across all digital media platforms
- Create new potential & beneficial partnerships to gain leads & long-term collaborations
- Experience with marketing technology implementation such as events tracker, pixel implementation & Google Tags Manager
- Basic understanding of different marketing attribution models (last-click, first interaction etc), marketing funnel and customer journey stages
- Monitor sales cost incurred for achieving target and conduct the activities for achieving promotion and sales target
Requirements
- Bachelor’s degree in marketing, communications or related
- Proven work experience in marketing (min. 1 year of experience)
- Excellent interpersonal & communication skills
- Solid knowledge of market research techniques
- Thorough knowledge of social media and web analytics