Digital Marketing Executive

JOB & RESPONSIBILITY
 

• Responsible for the entire process of Digital Marketing from setting up strategy, to executing and managing Digital Marketing of major brands and product lines.
• Create a Digital Marketing Strategy that inline with overall Company Strategy and Brand Strategy.
• Manage Brand Digital Campaign
• Setting up Quarterly Digital Campaign.
• Ensure Digital Materials are inline and suitable for Campaign objectives.
• Manage Campaign execution.
• Evaluating Campaign (measure KPI and ROI).
• Manage Yearly and Quarterly Digital budget, and spend wisely according to direction and approval.
• Optimise digital placement and digital tools usage in various digital channels.
• Manage Brand Digital assets (Social Media, websites) to be maintained, updated, and competitive vs key competitor’s digital asset.
• Manage Digital Marketing Agencies
• Set up key deliverables for agencies and ensure agencies to deliver it. 
• Review performance of current agencies, give feedback, inputs and evaluate regularly. 
• Conduct new pitching if required. 
• Finalise Agency agreement and renewal.
• Manage KOL for brand communication support. 
• Stay up to date with Digital marketing worlds, new digital news, new digital policies and tools, and facilitate Digital training for entire marketing team from Media, facebook, google, Twitter, e-com etc. 
• Help Market Research Manager in conducting Online Research. 
• Support E-Commerce by optimising traffic to e-commerce sites and optimising the effectiveness of e-com in-site Advertising. Be the source of contact for all coordination between the Marketing (Regular) and Ecom teams. 
• Ensure Reporting is done for every Campaign, Monthly Report, Quarterly Report, and Annual Report. 
• Manage and anticipate Digital Issues that are potentially harmful for brands and company.