Digital Media Assistant Manager

JOB RESPONSIBILITY:

• Plan and execute all digital marketing, including digital database, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal team to create campaign and optimize user experience (specially with Product Team to get all the knowledge of the crop business).
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

REQUIREMENTS:

• Minimum Bachelor / master's degree in marketing or digital marketing or related major.
• Proven working experience in digital marketing with 10 years experience at digital and have experience working at Digital Agency (preferably known about agriculture business).
• Good In English 
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, or others).
• Working knowledge of ad serving tools (e.g., DART, or others).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Having a driving license (SIM A) will be an advantage. 
• Willing to travel to farmers or others to understand the business.
• Ready to work at PURWAKARTA. 
• Ready to join ASAP.