Responsibilities :
- Lead and manage the business team and activities, encompassing business development and sales
- Develop and lead the company's corporate and marketing strategies, consolidate segmentation, targeting and go-to-market plans from all industry vertical segments and direct the execution of various marketing, business and sales activities
- Produce product definition and business requirements for our data platform products and analytics services for the Technology team
- Manage customer segmentation strategy and develop smart attribution modeling, ensuring the company reach the right audience with the right message, at the right place and time
- Prepare and monitor the implementation of the marketing, business and sales plan and OKR across all aspects
- Develop strategic planning and high-level metrics related to ROI
- You will plan and prepare monthly, quarterly, and yearly budgets, and allocate resources appropriately
- Actively partner up with strategic partners for user acquisition purposes
- Ability to troubleshoot and quickly address what does not work (and enhance what works)
- Utilize data and research at the customer level to gain a better understanding of their usage behaviors