AlamatDescription
Reporting to the Consumer Insights Lead over Beverages and Desserts, the Consumer Insights Manager is the Consumer Insights and strategic business partner for our Desserts brands.
In this role, you will be responsible for helping to drive the voice of the consumer, delivering insights and strategic recommendations to develop and implement strategy, and influence decisions across all areas of the business from base business to innovation, for brands such as Jell-O, Cool Whip, and Jet-Puffed.
This role requires a person who can be :
- Strategic : Be a key strategic business partner to the marketing team and a key agent for organizational change. Demonstrate understanding of the consumer, research methodologies / techniques, subject matter expertise and experience to drive the business forward.
- Influential : Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders.
- Impactful : Influence "so-what’s" by making concrete recommendations rooted in deep understanding of marketing, business, and the consumer.
Robust communication and interpersonal skills transform disparate pieces of data together into a cohesive and compelling story.
- An Owner : Independent leader with the ability to lead end-to-end projects and see them through to the point of delivery and beyond, digging into the details and providing strategic mentorship to leadership.
- Collaborative : Build and maintain partnerships within agile pods and within functions across the organization.
- Flexible : Be flexible and innovative adjusting to changing priorities and business challenges. Ability to thrive in ambiguity, while showing strong drive for results and adaptability.
- Self-Starter : Ability to demonstrate a high degree of independence, resiliency, leadership / ownership, with limited oversight.
Primary Responsibilities
- Lead key critical initiatives based on business goals, such as Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation, and Communication Evaluation
- Develop and lead comprehensive research plans for both existing products and new products from scoping, concept development, screening, optimization, and post-launch analysis, packaging graphics and structure, advertising testing, etc.
- With Insights Lead support, lead yearly brand situation assessment with research vendors in preparation for growth planning with team
- Guide product quality and value engineering initiatives by delivering Consumer Insights, developing action standards / decision criteria
- Help develop research Best Practices for the organization
- Work with research vendors to provide Best in Class research approaches for agility, speed and breakthrough insights
Qualifications :
- Background in Marketing, Business or related field required
- Advanced experience in strategic insights / consumer research role (some client-side experience preferred)
- Proficient with innovation & custom research methods for CPG products required, both qualitative and quantitative
- High degree of emotional intelligence and ability to build effective working relationships
- Understanding of marketing processes, business planning, marketing strategy
- Strong sense of ownership and committed to results
- Ability to lead multiple projects simultaneously
- Excellent communication- organization and presentation skills (written- oral- and across Microsoft Office Suite)
Location(s)
Chicago / Aon Center
