AlamatMarketing Manager Job Responsibilities and Duties
* Develop, plan, execute and track high performing marketing campaigns to drive brand awareness and achieve demand generation objectives
* Help marketing team achieve strategic goals and meet KPIs
* Track and analyze the performance of marketing campaigns across email, social, digital, event and other channels
* Run digital campaigns across organic and paid channels, analyzing results and optimizing future efforts
* Create, test and refine product positioning and messaging
* Direct and manage internal and external resources such as designers or agencies
* Monitor all marketing project requirements, deadlines, schedules, dependencies and costs
* Create compelling marketing content (e.g., blog posts, social media posts, collateral, presentations, etc.)
* Research competitive offerings and identify ways to effectively demonstrate company differentiators
* Provide regular status reports to fellow team members and management on marketing projects
* Assist in developing effective company marketing strategies
* Assist in creating and tracking marketing budget
* Stay current with new technologies to improve marketing processes
Marketing Manager Job Requirements
* 3+ years of proven marketing experience
* Excellent verbal and written communication skills; demonstrated strong business writing ability
* Experience in executing campaigns that drove quantitative business results
* Strong analytical, data-driven and testing mindset
* Experience in developing compelling product positioning and messaging
* Experience using marketing automation platforms, CRMs and other related marketing software applications and technologies (e.g. email, online advertising)
* Strong attention to detail
* Excellent organizational and project management skills
* Team player; strong bias towards collaboration
* Experience in copywriting, web design, SEO, online advertising and/or analytics a plus
* Bachelor’s degree in marketing or related field; advanced business degree a plus
* Marketing certification / education preferred
