Manager of Branding, Marketing and Event

Responsibilities

• Strategic Planning: Develop and implement marketing strategies that align with the company's goals and objectives. This may include market research, analysis, and setting specific marketing goals.
• Brand Management: Oversee the management and enhancement of the company's brand, ensuring consistency in messaging and image across all marketing materials and channels.
• Event Planning and Management: Lead the planning, organization, and execution of all company events. This includes trade shows, conferences, product launches, and corporate events. Coordinate with vendors, manage budgets, and ensure event success.
• Digital Marketing: Oversee digital marketing efforts including social media strategy, content marketing, SEO/SEM, email marketing, and online advertising campaigns.
• Team Leadership and Development: Manage and mentor the Marketing and Events team. Set objectives, review performance, and foster a productive and positive work environment.
• Budget Management: Develop and manage the Marketing and Events budget, ensuring effective allocation of resources and ROI analysis.
• Collaboration and Communication: Work closely with other departments to ensure a cohesive approach to market and customer understanding. Regularly report to senior management on Marketing and Event outcomes.
• Market Analysis and Reporting: Keep abreast of market trends, competitor activities, and customer needs. Provide insights and regular reports on marketing performance and Event outcomes.
• Stakeholder Engagement: Engage with external stakeholders, including partners, sponsors, and media, to enhance the company's visibility and reputation.
• Innovation and Adaptation: Continuously seek innovative Marketing and Event solutions and adapt strategies in response to changing market conditions and technological advancements.
  

• Bachelor's degree in Marketing, Communications, Business, or a related field. (Master's degree is a plus).
• Proven experience (min. 5 years) in branding, marketing, or a related role with a strong track record of successful brand development.
• Passion for food security, agriculture, stunting/health issues is a plus point.
• Creative and strategic thinking with a passion for storytelling and brand building.
• Familiarity in graphic design tools, marketing software, and visual editing platforms.
• Excellent written and verbal communication skills, with a keen attention to detail.
• Strong project management skills, capable of managing multiple projects simultaneously.
• Analytical mindset with the ability to analyze data and derive actionable insights.
• Team-oriented mindset with excellent interpersonal and collaboration skills.
• Familiarity with current branding trends, industry best practices, and emerging technologies.
• In-depth knowledge of various digital marketing channels, including SEO, email marketing, social media, content marketing, events and display advertising.
• Demonstrated ability to plan and execute successful digital marketing campaigns.
• Outstanding communication and presentation skills.