Marketing Analytics, Assistant Manager

Job Description

Job Description:Life at Grab:At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.Get to know the teamAre you ready to make an impact and be an integral part of a team? We’re looking for a Marketing Analytics, Assistant Manager to join our team in East Territory.Get to know the roleWe’re looking for an analytical and consumer-focused lead to help the company better understand its passengers, eaters, sellers and also drivers, transforming data from analytics and research into insights that can drive the long-term marketing strategy of Grab.The Day-to-Day Activities

• Be responsible for driving an accurate understanding of our consumers (passengers, eaters, merchants) as well as the drivers.
• Provide insights and recommendations to the marketing team for campaign planning.
• Conduct in-depth analyses and provide insights for business areas with larger challenges, helping marketers identify growth opportunities.
• To monitor campaigns against key performance indicator (KPIs), be fully aware of trends and analytics, success and risks in order to achieve business objectives.
• Train the local marketing team on BI tools, data-driven methodologies, and providing consistent direction and support for analyses.
• Local implementation of Marketing Analytics projects related to improving marketing channels effectiveness, customer segmentation, campaign optimization, etc.

The Must-Haves

• Bachelor degree preferably with a focus on Marketing, Research, Statistics, Analytics, Advertising, Communications, and/or Business Administration
• 3-5 years of experience in a consumer research, consulting, data analytics, marketing strategy or related role.
• Knowledge of analytics tools, including Excel (VBA, Pivot), database querying (SQL), Tableau, R, etc. - preferred
• Strong problem definition and solution skills, combined with an intellectual curiosity and love of learning

Our CommitmentWe recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.About GrabGrab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.Join us today to drive Southeast Asia forward, together.