Job Description:
• Develop and execute integrated marketing campaign strategies and activity plans specialized in category product.
• Manage and review the ongoing campaign in each digital campaign event on digital platform (IG, Youtube, Website, E-Commerce) and conventional ways.
• Plan and execute all digital marketing, including SEO/SEM, email, social media, and display advertising campaigns.
• Analyze data and identify trends to lead innovative growth strategies and optimize spend and performance.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Strategize on ways to leverage social media to build brand awareness.
• Design, test, measure, and report on the performance of all digital marketing campaigns.
• Work with marketing and sales departments to create promotions.
• Work alongside the product development team to incorporate promotions after the product is complete.
• Report to Sales and Marketing Manager.
• Partnership with external, including KOL/Influencer, Media, Institution to do collaboration to boost our brand.
Requirements:
- Hands-on experience with inbound marketing systems, and familiarity with marketing automation practices.
- 1-3 years of experience in Marketing Communication with a focus in content development and/or reporting, knowledge of Search Engine Marketing (SEM).
- Ability to forge relationships with media.
- Expert knowledge in the latest in digital and social media technology and channels and how to best leverage for marketing programs as part of an overall social business strategy.
- Excellent project and deadline management skills.
- Proficiency in MS Office Suite, Mac and/or Windows Enviroment.
- Copywriting and copyediting.
- Strong working knowledge of HTML, Word Press, Email Campaign systems, Facebook, Twitter, YouTube, and Instagram.
- Highly motivated, quick-learner, College degree in marketing, communications and/or technical areas.
- Excellent knowledge of English (both speaking and writing).