Marketing Manager

Job Description

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Partner with marketing and web teams to design, test and evolve lead nurturing tactics.
• Align company's goals with marketing contents to increase sales.

Daily and Monthly Responsibilities

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer life cycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Plan and prepare events and exhibitions both in and outside cities
• Ensure customer service department is knowledgeable, helpful and friendly and complains are being handled correctly
• Ensure fabric samples are in-stock and produced efficiently

Skill and Qualifications

• Bachelor’s degree in marketing, business, or related field
• Minimum has three years of working experience in related field
• Excellent written and verbal communication skills
• Fluent in English (speaking and writing)
• Proven experience for at least three years developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity

Preferred Qualifications

• Master’s degree a plus
• Proficiency with online marketing and social media strategy
• Willingness and ability to travel