Marketing Specialist

Jakarta

Indonesia

Marketing

Job Description

MISSION

• Assisting the marketing manager in developing pet food brands in Indonesia
• Responsible for planning and execution of brand marketing, trade marketing, and digital marketing activities for the Indonesia market

AREAS OF RESPONSIBILITY

Develop marketing plans for Indonesia: Assist Marketing Manager to develop country-specific marketing plans based on regional marketing strategy and country targets

Execute brand marketing activities for Indonesia: Execute and evaluate brand marketing activities for Indonesia

Market Intelligence:

• Consolidate monthly competitor information (product, packaging, price, and communication)
• Track ADM product's performance in the market
• I2L: New Product go to market activities

Execute digital marketing activities for Indonesia

• Execute and evaluate digital marketing activities for Indonesia
• Social: Facebook, Instagram, TikTok, YouTube
• Websites: Equilibrio, Ganador, Minino
• E-commerce Platforms: Shopee, Lazada, Tiki, Tokopedia
• Email Marketing
• Social Commerce
• SEO & SEA
• Blogs/Communities/Review Sites

Execute trade marketing activities for Indonesia: Execute and evaluate trade marketing activities for Indonesia

• General Trade

• Modern Trade

• E-commerce

• Specialized Channels

REQUIREMENTS

Education: University Degree in Marketing, Business Administration, or a similar field

Working Experience:

At least 3 years of experience in a similar role in the FMCG industry in Indonesia

Business Understanding:

• Experience in brand marketing in FMCG is a must
• Experience in digital marketing campaigns
• Knowledge of trade marketing

Experience in New Product Development projects is an advantage

Others (e.g., language skills, technical skills):

• Proficient in English
• Highly self-motivated to work under minimum supervision
• Strong communication skills, both verbal and written
• Excellent organization and time management skills
• Ability to work under pressure and tight deadlines
• Is or was a pet owner an advantage

Diversity, equity, inclusion and belonging are cornerstones of ADM’s efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.

For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Diversity, Equity and Inclusion | ADM.

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