Marketing Specialist

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Marketing Specialist, preferably in the automotive industry.
• Strong understanding of digital marketing, social media trends, and analytics.
• Excellent communication and interpersonal skills.
• Creative thinking and ability to generate innovative marketing ideas.
• Detail-oriented with strong organizational and project management skills.
• Proficient in marketing software and tools.
• Familiarity with Mini Cooper's brand and target audience is a plus.
• Willing to be placed in Pantai Indah Kapuk.

Responsibilities:

• Create and execute marketing campaigns to increase brand awareness, generate leads, and drive Mini Cooper sales.
• Develop innovative and compelling content for various marketing channels, including digital, social media, print, and events.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Use data-driven insights to inform marketing strategies and make recommendations for product positioning and messaging.
• Ensure consistent brand messaging across all marketing channels and touchpoints.
• Collaborate with the creative team to develop and maintain brand assets, including logos, imagery, and messaging.
• Oversee digital marketing initiatives, including website content, social media campaigns, email marketing, and online advertising.
• Plan and coordinate promotional events, product launches, and dealership activities to engage customers and create a positive brand experience.
• Collaborate with partners and sponsors to maximize event impact.
• Work closely with sales, product development, and other departments to align marketing strategies with overall business objectives.
• Provide marketing support and materials to sales teams to enhance customer engagement.
• Develop and manage marketing budgets for campaigns and initiatives, ensuring efficient allocation of resources for maximum impact.
• Prepare regular reports to assess the effectiveness of marketing efforts and make data-driven recommendations for improvement.