Marketing Specialist

Responsibilities :

• Create and execute marketing campaigns to increase brand awareness, generate leads, and drive product sales.
• Develop innovative and compelling content for various marketing channels, including digital, social media, print, and events.
• Use data-driven insights to inform marketing strategies and make recommendations for product positioning and messaging.
• Ensure consistent brand messaging across all marketing channels and touchpoints.
• Oversee digital marketing initiatives, including website content, social media campaigns, email marketing, and online advertising.
• Plan and coordinate promotional events, product launches, and create a positive brand experience.
• Work closely with sales, product development, and other departments to align marketing strategies with overall business objectives.
• Develop and manage marketing budgets for campaigns and initiatives, ensuring efficient allocation of resources for maximum impact.
• Prepare regular reports to assess the effectiveness of marketing efforts and make data-driven recommendations for improvement.

Qualifications :

• Bachelor's degree in Marketing, Business, or a related field.
• At least 3 years of experience as Marketing Specialist.
• Strong understanding of digital marketing, social media trends, and analytics.
• Excellent communication and interpersonal skills.
• Creative thinking and ability to generate innovative marketing ideas.
• Detail-oriented with strong organizational and project management skills.
• Proficient in marketing software and tools.
• Willing to be placed in Bintaro, Tangerang Selatan.