Performance Marketing Specialist

Qualifications & experience

• A bachelor's degree in Marketing, Communications, Analytics, Advertising or related field required
• Minimum 3+ years of experience in performance-based marketing required
• Detailed knowledge and understanding Performance Marketing strategies tactics and tools
• Excellent working knowledge of web analytics tools (e.g Google Analytics, SEMrush, Optimizely, email marketing analytics, etc.)
• Proven ability to consolidate and analyze data from multiple sources (e.g. website, social media, email, SEM)
• Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders
• Strong communication and influencing skills in English and Bahasa
• Strong understanding of the current e-commerce landscape and insight into upcoming trends and future direction

Tasks & responsibilities

• End to end management of Performance Marketing activity across different paid channels including, Google Ads, Facebook Ads, ASA, etc.
• Supporting Performance Marketing activity across additional channels such as paid search and working closely with any partner agencies to implement, optimize and report on performance.
• Develop test and learn initiatives across different available sources for users acquisition.
• Work with regional marketing team to ensure messaging across all channels are consistent and aligned.
• Work closely with the wider marketing team to optimize campaigns for all important KPIs
• Ensure budget is spent across performance channels efficiently & effectively