Product Growth Lead - Merchant Lending

As a Product Growth Lead for the Merchant Lending team, you will be responsible to drive product strategy and business growth for merchant credit lines offered to GoBiz sellers. This role requires a person who is data driven, a growth marketer will create tests and experiments to positively influence customer acquisition, customer conversion, customer retention and customer lifetime value. You will utilize our voluminous data to improve acquisition, activation, retention, and loyalty for our product. You will be driving the growth strategy and analytics projects of the Growth team for the product, ultimately enabling the Merchant Lending team to make data-driven decisions. You will have ample opportunity to flex your analytics and project management skills, getting us even closer to the financial inclusion of all Indonesians. You will be based in the Jakarta office.
What You Will Do

• Lead the strategy and growth function for GoModal. You will be collaborating with the Marketing & Product teams on a daily basis.
• Maintain rigor in analytical excellence in terms of data analytics, A/B test design, and appropriate statistical tests across the product funnel from acquisition, adoption, retention to monetization.
• Discover growth opportunities in the product from funnel conversion rates and user experience by exploring transaction data, customer activity within apps and actual customer insights.
• Analyze our complex and ever-growing data, present insights, and propose strategic options to management to drive business decisions.
• Test and validate solutions through proper experimentation process.
• Importantly, using data to identify growth opportunities and problem solve so as to achieve business goals with metrics such as conversion rates of WL to submit KYC, adoption rate & GTV (disbursement)
  

What You Will Need

• BS in Statistics, Math, Computer Science, Engineering, Economics, Business, or equivalent experience
• At least 4 years of working experience in a growth or product role (growth marketing, data analyst, BI, strategy, etc).
• Strong project management skill to manage complex projects; also can manage and prioritize multiple internal and external stakeholders.
• Strong business acumen and analytical thinking. Comfortable to translate high-level business requirements into structured analytical steps.
• Experienced planning, designing, and executing experiments. Also comfortable working with frequentist statistics to analyze experiment results.
• Strong data visualization and data storytelling skills.
• Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team.
• Preferred but not required: Strong SQL skills with expertise in either Excel/Python/R
  

About The Team
Merchant Lending is part of GoTo Financial's financial services unit. Our team works to provide responsible and sustainable financial services to our merchant partners. We operate with the fundamental belief that financial inclusion can unlock the doors to a better quality life, both in the present as well as in the long term.
Our team's mission is to empower our users to realize their dreams through responsible lending. GoModal, our flagship product, currently helps many merchant partners to increase the size, scale and quality of their operations. We're planning on growing aggressively in 2023 and beyond by tapping into and expanding our services into new platforms and partners.
Though we're spread across Indonesia, India and Singapore, we all enjoy collaborative iterative development with fast feedback cycles, and prefer making pragmatic technical decisions despite working under a myriad of business and regulatory constraints. We work in a highly-supportive environment where we never hesitate to help each other out, unblock any and all barriers, and have fun along the way. We love to take advantage of the fact that our members come from such a wide variety of cultures and backgrounds, and take time to learn about one another outside the office.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to Empower Progress by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia's vast consumer household.
About Gojek
Gojek is Southeast Asia's leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
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