Social Media Specialist

Responsibilities

• Build and execute Social Media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Generate, edit, publish, and share daily content (original text, images, or video) that builds meaningful connections and encourages community members to take action.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content.
• Moderate all user-generated content in line with the moderation policy for each community.
• Create editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
• Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions.
• Proven working experience in Social Media marketing or as a Digital Media Specialist.
• Excellent consulting, copywriting, editing (photo/video/text), presentation and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Have at least 1-2 years of experience in developing Social Media platforms.
• Experienced in handling TikTok/Instagram.
• Creative and proactive in keeping up with trends and knowledge in Social Media.
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
• Must fluent in English.