Advertising Specialist

OTCA is Hiring!

We are currently seeking talented and dynamic individuals to join our team at OTCA as an Advertising Specialist.

Requirements:

• 1-2 years of experience in advertising or related field
• Bachelor's Degree in Marketing, Communication, Advertising, or a related major (Certificate in Ads Education preferred)
• Proficient in Ads Strategic & Execution (experience with Meta, Google, TikTok & YouTube Ads is a plus)
• Familiarity with Meta Business Manager, Reporting Deck, and Data Studio tools

1. Characteristics:Enterprising Individuals: Natural leaders who excel at influencing and persuading others
2. Artistic: Creative, original, and thrive in settings that allow for self-expression

Job Description:

• Upload Ads content to agreed-upon media platforms (Meta, Google, TikTok, etc.)
• Optimize Cost Per Click (CPC) for each running ad
• Analyze insights from running ads
• Monitor Return On Ad Spend (ROAS) to assess digital campaign effectiveness
• Provide recommendations for ad content if necessary
• Manage ad budget for target/KPI optimization
• Brainstorm with the team on ad strategy
• Generate monthly reports on ad performance (reach, impressions, CPC, etc.)
• Create media overview/data studio reports to be shared with clients weekly
• Provide ad budget usage reports to Account Executives if needed
• Stay updated on partner activities (Meta, Google, TikTok, etc.) to understand current campaign trends and benchmarks

If you are ready to embrace a great opportunity and challenge, please send your updated resume along with your portfolio

Join us at OTCA and be a part of our dynamic team!

Have a great day!