AlamatJob Description
This incumbent is responsible for designing and delivering the product / event experience for our customers in support of the Events Director.
Through a strong understanding of market trends and customer needs he / she will develop the long-term Events design, through both responding to existing customer feedback and identifying new and innovative opportunities to improve the Events.
He / she will lead the marketing and communications function for the shows. He / she will support the management of the P&L of an Event, managing marketing budgets, optimizing campaign performance, and enhancing / discovering new strategies to effectively reach the target customer segments.
Working alongside Sales, Marketing and Operations, he / she will ensure all elements are aligned to create a successful Events.
He / she will oversee the Events floorplan, managing the positioning and strategic decisions as the point of contact for all involved parties.
Qualifications
- Support the development of a Event’s strategy and direction, develop the overall annual marketing strategy and plans for event.
- Design the Event experience, ensuring a high level of delivery in support of the Event’s strategy and customer needs
- Develop and improve the customer experience at each Event, ensuring feedback is collated and incorporated
- Plan media & PR event, build and maintain relationship with industry leaders to strengthen the brand presence and drive business opportunities
- Develop the longer term Event design alongside the Events Director, using both customer feedback and innovative thought to develop and maintain the Brand as a market leader
- Support the Events Director in the management of the Brand P&L, including successful delivery of complementary products including conferences, seminar and exhibitor promotion campaigns
- Negotiate with venues and suppliers together with Operations and Procurement for Event specific requirements
- Build relationships with key customers to understand both specific and wider market needs, feeding trends / issues back into Event strategy
- Develop deep industry knowledge through personal relationships and market analysis
- Support the Events Director in overseeing the Events floorplan, managed by the Sales Operations team, escalating any strategic decisions where required
Additional Information
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements.
If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply.
You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.
As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
