Brand And Communication Lead

Job Description

About the Role
Roll up your sleeves and climb on board if you’re ready to be our next Brand Building Lead for Brand Partnership Team. In this role, you will be an integral player in the Brand Partnership team, responsible for building the credibility of Gojek Brand Partnership both internally and externally. Focusing heavily on plan, develop and execute brand focused event and marketing efforts to support the communication strategy and to promote Gojek as go-to solution provider for the brands in the market.

What You Will Do

• Responsible for raising the awareness and building the credibility of Gojek Brand Partnership as go-to solution provider for brands in the market.
• Lead, plan, develop and execute all marketing initiatives and activations for Gojek Brand Partnership
• Create and implement a content editorial calendar and manage timely marketing campaigns.
• Deliver content that supports the Industry Manager team and drives new leads and sales conversion (email marketing, blogs, case studies, thought leaderships, etc)
• Develop marketing collaterals, sales tools and Communications across the channels to reach the company’s target customers
• Ensure cross-functional communication and feedback

What You Will Need

• At least 5 years experience working in GTM/Marketing/Marcom/Editorial role or equivalent experiences and familiar with the B2B landscape
• A Bachelor or Master degree in communication, marketing, management, business or any other related fields
• Possess both a strategic and analytical approach towards marketing.
• Understand product, sales and marketing integration
• Excellent written and verbal in English and Bahasa
• Strong ability to work in teams and build good working relationships, but also able to work independently
• Strong project management and time management ability, extraordinary attention to detail, resourceful and initiate his/her own projects with the proven ability to track deliver results
• Strong creative problem solving skills

About the Team

Our Brand Partnership team consists of 4 Expert teams - Industry Managers, Campaign Management, Sales support & Brand Building, and all report to the Global VP of Brand & Agency partnerships. Brand partnership team's responsibility is to groom & generate a new revenue stream for Gojek through our AdTech and PromoTech. How does one achieve this, you may ask? By helping to grow our Brands’ business and by developing new go-to-market channels for our AdTech and PromoTech solutions.
For instance, Food Brand A is having a challenge in breaking through the glass ceiling to grow in GoFood further. We will help them to identify their opportunities and/or pain points, then recommend a solution on how they can grow, using our AdTech & PromoTech. It’ll be much like a consultant, advising them on growth strategy. A case in point will be the recent success we had in helping a major RTD Brand to grow their sales in 2020 by ~30% VS 2019. While helping the particular Brand and many others, we’ve also managed to push a double digit growth to our advertising revenue between 1H 2020 and 2H 2020 alone.
What drives us is our shared sense of creating impact on Brands’ business, and while doing so helping Gojek generate revenue that will help Gojek to sustainably create an impact on the society. As a team, we’re concerned not only with the growth of the company, but each other’s personal growth and well-being, too. With WFH becoming more normalized, you best believe we’ve been sharing our favorite ways to prioritize a healthy work-life balance at home (Netflix marathons, anyone?).
About Us
Gojek is a Super App. It’s one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and dozen other products. It is Indonesia’s first and only decacorn. It's also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business and MSMEs.
As of 2021, Gojek processed more than $9 billion annualised gross transaction value across all markets where it operates - in Singapore, Thailand, Vietnam and Indonesia. We have the largest food delivery product in Asia, (outside of China), and the largest payments wallet in Southeast Asia.
Our investors include Google, Facebook, PayPal, Sequoia Capital, Tencent Holdings among others.
Gojek is committed to building a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.