Brand Manager

Responsibilities

Develop and execute a comprehensive strategy in every marketing funnel to enhance

the brand's market position based on market data, sales history, consumer trend/ market

insight, and key buying factor.

Set and manage KPI's for Sales and Operating Profit, Stock Cover, Aging, Supply Chain

to drive profitability of the Brand

Coordinate with Internal stakeholders to achieve collective goals

Implement and monitor regularly marketing strategy based on campaign calendar and

ensure the return on investment

Convey the right brand messaging through multiple touchpoints according to brand

guidelines

Manage cost ratio and result

Monitor allocation & distribution strategy across multiple channels and thereby align

sales & marketing mix

Manage key stakeholders including Clients, Customers, Consumers, and Agencies to

drive the engagement and strong relationship

Explore, prospect, and manage consumer data, encouraging engagement programs to

maintain long-run goals through customer relationship program

Develop and implement strategies to address potential crises and manage brand

reputation

Construct monthly sales report that summarizes sales achievement, marketing activities

updates, and competitive landscape

Qualifications

Min. 5 7 years of experience in brand management & marketing at FMCG or

healthcare company, as Product or Brand Manager.

Proven experience in managing brand management, promotion, and sales performance

across multiple channels and touchpoints in Indonesia with a strong track record of

successful brand development.

Bachelor's degree in Marketing, Communication, Economic, Management, Business, or

a related field from a reputable university.

Demonstrate in-depth knowledge of the health and beauty industry, including trends,

competitors, new product development, brand development, brand messaging, digital

marketing, customer relationship management, and regulatory requirements along with

experience leveraging analytics tools.

Possess strong analytical and problem-solving skills to interpret market trends and

consumer data, making data-driven decisions and optimizing marketing strategies

accordingly, strong problem solving skills in order to drive the business performance

Exhibit leadership qualities with the ability to inspire and lead cross-functional teams,

along with a collaborative mindset to work effectively with various teams within the

organization.

Demonstrate proven ability to manage multiple projects simultaneously, from conception

to execution, within established timelines and budgets.

Willing to work within a small team

Have excellent verbal and written communication skills, coupled with the ability to

collaborate with cross-functional teams and external partners.