Brand Manager

We are seeking a highly motivated and experienced Brand Manager to join our dynamic consumer healthcare team. As a key player in our organization, you will be instrumental in shaping the identity and success of our consumer healthcare brand. If you are a strategic thinker with a passion for the health and beauty space, coupled with a proven track record in brand development, we invite you to bring your creativity and expertise to our team.

Responsibilities

• Develop and execute a comprehensive strategy in every marketing funnel to enhance the brand's market position based on market data, sales history, consumer trend/ market insight, and key buying factor.
• Set and manage KPI's for Sales and Operating Profit, Stock Cover, Aging, Supply Chain to drive profitability of the Brand
• Coordinate with Internal stakeholders to achieve collective goals
• Implement and monitor regularly marketing strategy based on campaign calendar and ensure the return on investment
• Convey the right brand messaging through multiple touchpoints according to brand guidelines
• Manage cost ratio and result
• Monitor allocation & distribution strategy across multiple channels and thereby align sales & marketing mix
• Manage key stakeholders including Clients, Customers, Consumers, and Agencies to drive the engagement and strong relationship
• Explore, prospect, and manage consumer data, encouraging engagement programs to maintain long-run goals through customer relationship program
• Develop and implement strategies to address potential crises and manage brand reputation
• Construct monthly sales report that summarizes sales achievement, marketing activities updates, and competitive landscape for submission to Clients

Qualifications

• Min. 5 7 years of experience in brand management & marketing at FMCG or healthcare company, as Product or Brand Manager.
• Proven experience in managing brand management, promotion, and sales performance across multiple channels and touchpoints in Indonesia with a strong track record of successful brand development.
• Bachelor's degree in Marketing, Communication, Economic, Management, Business, or a related field from reputable university.
• Demonstrate in-depth knowledge of the health and beauty industry, including trends, competitors, new product development, brand development, brand messaging, digital marketing, customer relationship management, and regulatory requirements along with experience leveraging analytics tools.
• Possess strong analytical and problem-solving skills to interpret market trends and consumer data, making data-driven decisions and optimizing marketing strategies accordingly, strong problem solving skills in order to drive the business performance
• Exhibit leadership qualities with the ability to inspire and lead cross-functional teams, along with a collaborative mindset to work effectively with various teams within the organization.
• Demonstrate proven ability to manage multiple projects simultaneously, from conception to execution, within established timelines and budgets.
• Willing to travel
• Have excellent verbal and written communication skills, coupled with the ability to collaborate with cross-functional teams and external partners.