Brand Manager - Adult Care

This position will report and support Group Brand Manager to manage the day-to-day brand activities, and implement the brand specific marketing strategy for their respective category. Monitors market trends, research consumer markets and competitor’s activities to identify business and key issues as well as oversee marketing and advertising activities to ensure consistency with product line strategy.

Job Description:

• Act and serve as brand champion and owners to assist the Group Brand Manager to ensure brand vision, mission goals and strategies match up to the formulation established by the marketing leadership and executed accordingly.
• Assisting Brand Group Manager to translate brand strategies as defined in the marketing plan into brand plans, brand positioning and go-to-market strategies.
• Lead creative development and create motivating stimulus to get targeted population to "take action".
• Assist the Brand Group Manager to measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Plan for the launch of new products in accordance with the marketing plan that has been established in collaboration with other divisions related to the procurement of new products (production, supply chain, finance)
• Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues
• Brainstorm new and innovative growth strategies.

Essential requirements:

• Min. Bachelor's Degree (S1) in any discipline
• Min. 5 years of experience in Marketing Department preferably in FMCG industry
• Having experience in Personal Care company will be an advantages
• Good interpersonal, communication and leadership skills
• Good in data analysis and research consumer markets
• Willing to be place at Alam Sutera - Tangerang