Brand Group Manager - Feminine Care

This position will report and support Head of Marketing to manage the day-to-day brand activities and implement the brand-specific marketing strategy for their respective category. Monitors market trends, researches consumer markets and competitor’s activities to identify business opportunity and key issues as well as oversees marketing and advertising activities to ensure consistency with product line strategy.

Job Description:

• Act and serve as brand champion and owners to assist a Head of Marketing  provide the vision, mission goals and strategies to match up to the formulation and direction established by the marketing leadership.
• Assisting Head of Marketing to translate brand strategies as defined in the marketing plan into brand plans, brand positioning and go-to-market strategies.
• Lead creative development and create motivating stimulus to get targeted population to "take action".
• Assist the Head of Marketing to measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Plan for the launch of new products in accordance with the marketing plan that has been established in collaboration with other divisions related to the procurement of new products (production, supply chain, finance)
• Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues
• Brainstorm new and innovative growth strategies.

Essential requirements:

• Min. Bachelor's Degree (S1) in any discipline
• Min. 5 years of experience in Marketing Department preferably in FMCG industry
• Having experience in Personal Care company will be an advantages
• Consumer driven, persistent and high agility
• Good in interpersonal, communication and leadership skills
• Good in data analysis and research consumer markets.
• Willing to be place at Alam Sutera - Tangerang