Brand Manager - Personal Care

Requirements

• Have minimum at least 2 - 4 years of experience in Managerial Level at FMCG / Beauty Industry
• Have experience in leading online and offline campaigns
• In-depth understanding of beauty trends, consumer preferences, and competitive landscape with passion in beauty
• Strong marketing skills to create effective product marketing strategies and campaigns
• Leadership skills, team management, and excellent communication skills
• Strong research and analytical skills
• Able to think creatively and innovatively

Responsibilities

• Develop and execute product strategies in alignment with the company's overall business objectives
• Manage P&L and sales growth of brands
• Identify market opportunities, trends, and consumer needs to drive product development and growth
• Oversee cross-functional teams involved in product development
• Manage the entire product life cycle, from concept to launch, and on-going
• product improvements
• Define product roadmaps, prioritize features, and set release timelines
• Work closely with Marketing Team and Research and Development Team
• Manage budgets related to product development, marketing, and promotion effectively
• Optimize resource allocation to ensure cost efficiency
• Measuring and report performance of all process and assess against the goal (ROI & KPI)