Content And Digital Marketing Executive

Content Executive

Friday: 8.30am to 12.30pm

Remuneration : RM7,000 - RM8,000 per month

Duration : 12-Months contract with PERSOLKELLY

Job Description

• Support the development of an agile communication strategy with inputs from Portfolio and Consumer Experience team.
• Be part of the periodic planned and unplanned development of the content calendar, in line with overall commercialization strategy. To execute mechanisms to make our databases more dynamic to allow targeting, re-targeting, personalization and setting KPIs in place.
• Ensure the design and content of website/microsites/3rd party market places in line with direction and local strategy. Work closely with Digital and IT team to manage and maintain the official website(s) on regular basis and attain key performance indicators such as reducing the website bounce rate, number of visitors to name a few.
• Support Portfolio and Consumer Experience team to implement brand strategy and consumer programs across various digital and offline touchpoints. Contributing to the Ideation and creation of digital communication that compel target audience into further action (lead gen, demand gen) on digital platforms.
• Identify new trends in Digital Marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Coordinate development of on-line solutions and adaption to PMI realities to tap into new communication trends. This includes platforms such as smart phones applications, instant messaging, social media sites as well as new vehicles.
• Assist in managing 3rd party creative/digital agency for:
  • Delivery of digital media amplification by creating and implementing campaigns that will drive brand awareness, conversion and increase customer retention
  • Adapt, develop, implement, instore (merchandising, displays), trade/event brochures
  • Developing all materials inline with the brand guidelines and brief to the agency for BAU and campaign based deliverables
  • Work with the agency to develop Content and deliver within agreed timelines
  • Hold the agency accountable for deliverables with minimum agreed revisions. Run pre and post reviews for content delivered by the agency to develop learnings and agreeing continuous improvement to increase the effectiveness and efficiency of content coming from the agency
  • Propose innovative ways to challenge status quo for better business result.

Job Requirements

• At least 3-5 years of relevant working experience in brand marketing, digital content making, publishing and/or public relations.
• Experience working in the digital creative industry is an added advantage.
• Demonstrate excellent taste on creating & curating multiple types of Content and are well connected to various communities / media.
• Experience in engaging with different business stakeholders and influencing people project management and communication, as well as some planning and budget skills are an asset.
• Out of the box creative thinking passion.

Kindly submit your CV toEmail/WhatsApp:

By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOLKELLY Malaysia and its affiliates collecting, using, and disclosing your personal data for the purposes set out in the Privacy Policy which is available at . You also acknowledge that you have read, understood, and agree to the said Privacy Policy.

Follow us for the latest updates and valuable insights:

• LinkedIn:
• Facebook: