Responsible for managing advertisements across all brands.
Planning advertising strategies, developing, and implementing all digital marketing activities including SEO/SEM. This includes selecting the appropriate advertising platforms (such as Google Ads, Facebook Ads, Instagram Ads, email, etc.) and setting advertising based approved budget.
Conducting keyword research for PPC (Pay-Per-Click) advertising campaigns, such as Google Ads. Selecting relevant and high-performing keywords to improve ad visibility.
Regularly analyze campaign performance using digital analytics tools. Provide comprehensive reports on key metrics and insights, and make data-driven recommendations for optimization.
Conduct thorough market research to identify trends, competitors' strategies, and emerging opportunities in digital advertising.
Manage and allocate budgets for digital advertising campaigns effectively, ensuring optimal spending for maximum ROI.
Compiling regular campaign performance reports and communicating results to stakeholders. Analysing data to measure Return on Investment (ROI) and campaign effectiveness.
Coordinate with designer and digital team to plan, develop creative ads content.
Ensuring that landing pages linked to ads provide a good user experience and encourage conversions.
Brainstorm new and creative Digital Ads strategies to optimize short-and medium-term marketing growth.
Preparing regular reports (weekly and monthly), reporting performance, and providing optimization suggestions.
Refer code: 698176. Mega Kapuas - Hari sebelumnya - 2024-03-25 14:41
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