Digital Ads Specialist

Job Description :

• Planning advertising strategies, developing, and implementing all digital marketing activities including SEO/SEM. This includes selecting the appropriate advertising platforms (such as Google Ads, Facebook Ads, Instagram Ads, email, etc.) and setting advertising based approved budget.
• Conducting keyword research for PPC (Pay-Per-Click) advertising campaigns, such as Google Ads. Selecting relevant and high-performing keywords to improve ad visibility.
• Coordinate with designer and digital team to plan, develop creative ads content.
• Brainstorm new and creative Digital Ads strategies to optimize short-and medium-term marketing growth.
• Monitoring competitors' activities and taking appropriate actions to effectively compete in ad auctions.
• Conducting A/B tests to evaluate different ad elements, such as headlines, descriptions, or images, to determine which elements are most effective at driving conversions.
• Ensuring that landing pages linked to ads provide a good user experience and encourage conversions.
• Compiling regular campaign performance reports and communicating results to stakeholders. Analysing data to measure Return on Investment (ROI) and campaign effectiveness.

Job Requirement:

• Bachelor’s degree in Marketing, Business or related field
• Minimum 2 years of experience as Digital Marketing in a Start Up, Agency or Building Material Industry.
• Strong understanding of Digital Ads (Facebook,Instagram,TikTok,Google Ads, Tokopedia,etc)
• Strong understanding of Digital Analytic Tools (Google Analytics, Ubersuggest, Google Keyword planner, social media, and E-commerce Analytic)
• Excellent written and verbal communication skills
• An ability to multitask and perform under tight deadlines and target oriented.
• A growth mindset with a willingness to learn, adapt, and embrace challenges.
• Willing to be located in Meruya - Jakarta Barat