Digital Ads Specialist

Responsibilities

• Developing and implementing digital marketing strategies including social media advertising, CPAS Campaign, Google Ads (GDN, Search & Performance Max)
• Building and maintaining a brand's presence across multiple social media channels
• Creating, executing, and monitoring marketing campaign budgets
• Collaborating with PM and sales teams to improve marketing results
• Measuring key performance metrics, including website traffic, audience engagement, bounce rate, and ad spend return on investment
• Identify innovative growth strategies
• Preparing reports on the performance of marketing campaigns
• Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels
  

Requirements
Education

• Degree : Bachelor Degree / S1
• Major : Communication/Information Technology
  

Work Experience

• Industry : FMCG
• Role : Digital Marketing or Digital Ads
• Years of Experience : 3-4 year's
  

Skill Competencies

• Meta Ads
• Pixel
• CPAS
• Google Ads (Search, GDN & Performance Max)
• Google Tag Manager