Digital Marketing Manager

Company Description
McEasy is Indonesia's Top Transportation Management System with IoT Integration. We provide Internet-based and GPS-based digital solutions to address the needs of logistics operations and vehicle location tracking.
Hundreds of companies use our product to assist their operations and logistics, including Alfamidi, FedEx, Club, Cleo, Anteraja, MGM Bosco, PO Rosalia Indah, Mulia Ceramics, Polda Jatim, Go Trans, AKAS, and etc.
Currently we are looking for best candidate to become Telemarketing Supervisor to join our evergrowing team.
Job Description

• Plan, execute, and optimize performance marketing campaigns across various channels, with a focus on achieving key performance indicators (KPIs) such as ROAS, CPA, and conversion rates. Utilize platforms like Google Ads, Facebook Ads, and other performance marketing tools
• Implement strategies to improve website and landing page conversion rates. Collaborate with the design and content teams to create high converting assets. Conduct A/B tests to optimize ad creatives, messaging, and landing pages. Continuously iterate and refine strategies based on test results.
• Implement SEO strategies to improve organic search rankings and visibility. Stay updated on industry trends and algorithm changes to optimize search engine marketing (SEM) efforts
• Utilize analytics tools to track, measure, and report on the performance of Digital Marketing campaigns. Provide regular reports with actionable insights to improve campaign effectiveness
• Collaborate with cross-functional teams, including PMM, commercial, and creative teams, to ensure alignment in marketing efforts. Provide guidance and mentorship to junior members of the Digital Marketing team.
• Keep abreast of industry trends, emerging technologies, and best practices in performance marketing. Implement new tools and techniques to enhance campaign performance.
  

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 3 years of experience in Digital Marketing, with a focus on performance marketing.
• Proven track record in planning, executing, and optimizing performance marketing campaigns across channels to achieve KPIs like ROAS, CPA, and conversion rates.
• Proficiency with Google Ads, Facebook Ads, and other performance marketing tools.
• Experience improving website and landing page conversion rates, conducting A/B tests, collaborating with design/content teams, and understanding SEO strategies for better organic search rankings.
• Placement : Jakarta