Marketing Specialist Andean Región

Advanta is a global seed business adapting to rapidly increasing food insecurity and climate change by providing farmers with innovation and new technologies. As part of UPL Group, Advanta aims to deliver high quality seeds with excellent agronomic practices and crop protection solutions. Advanta operates in over 80 countries under global brands of Advanta, Alta and Pacific Seeds. Advanta holds a leadership position in tropical and sub-tropical geographies in corn, grain and forage sorghum, sunflower, canola, rice, and a variety of vegetables. With over 60 years' experience in plant genetics, Advanta provides seeds technology that ensures crop performance and farmers prosperity.

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.

The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities

• Manage and coordinate all activities related to marketing, advertising and brand promotion throughout the region for the different countries of the LAN region
• Designs, promotes and directs market information to determine changes and updates in crops in different countries.
• Actively participate with the TD research and development area to establish trends in the development of the portfolio and align its strategic direction.
• Manage advertising and promotional media providers throughout the region on an ongoing basis.
• Manage electronic media such as social networks, WEB page and community management.

Requirements and skills

• Proven experience as Marketing Specialist or similar role
• Thorough understanding of marketing elements and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
• Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
• Well-organized and detail oriented
• Exceptional communication and writing skills in English & Spanish
• Commercial awareness partnered with a creative mind
• BSc/BA in marketing, communications or equivalent

We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them.

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