Alamat
Bentuk pekerjaan• Bachelor's degree
• Minimum of 3 years of experience in Product Development and management, preferably in the footwear or fashion industry.
• Proven track record of successful product launches and market penetration.
- In-depth understanding of current trends in the footwear industry, with a
- specific focus on sandals.
• Experience in conducting market research to identify emerging trends, consumer preferences, and competitor strategies.
• Strong creative and design sensibility with the ability to drive product innovation.
• Experience collaborating with design teams to bring innovative concepts to market.
• Proven ability to develop and execute strategic plans for Product Development and market positioning.
• Skill in identifying and capitalizing on market gaps and consumer needs.
• Proficient in budgeting, cost analysis, and pricing strategies.
• Experience managing the cost of goods sold (COGS) to ensure profitability.
• Excellent verbal and written communication skills.
• Ability to effectively communicate ideas and strategies to cross-functional teams.
Responsibilities
Product Development
• Lead the end-to-end Product Development process for sandals, from ideation to market launch.
• Collaborate with design teams to create innovative and market-relevant sandal designs.
Market Research:
• Conduct thorough market research to identify trends, consumer preferences, and competitive landscapes.
• Utilize market insights to inform Product Development and marketing strategies.
Target Market Focus:
• Define and target specific market segments, with a particular emphasis on college students and other relevant demographics.
• Adapt product designs to meet the preferences of the identified target markets.
Competitor Analysis:
• Analyze competitor products, pricing strategies, and market positioning.
• Identify opportunities and gaps in the market to stay ahead of the competition.
Budgeting and Pricing:
• Develop and manage budgets for Product Development projects.
• Implement pricing strategies to ensure competitive positioning and profitability.
Cross-functional Collaboration:
• Collaborate with cross-functional teams, including marketing, sales, and production, to ensure alignment and successful product launches.
• Provide clear communication and guidance to team members.
Quality Control:
• Work closely with quality control teams to ensure that products meet design specifications and quality standards.
