Public Relations Associate

Company Overview

AwanTunai is the leading vertical fintech player digitizing the offline FMCG supply chain in Indonesia. We solve for both operational and financing pain points through ERP software and integrated embedded financing for offline suppliers. Our traditional suppliers have aggregate annual sales of over $3bn+ and our embedded financing is on track to reach the annualized $1bn milestone next quarter. We have been growing revenues at an average 30% QoQ with 0.2% credit loss rates over the pandemic period across hundreds of traditional suppliers.

Our financial impact has won accolades from the UNCDF, Monetary Authority of Singapore, and with the IFC (World Bank Group) as a major shareholder. Management and our impact focused shareholders are committed to building a world class team regardless of diversity or location. 

Our fraud management has won the trust of global banking groups (MUFG, OCBC), the largest local institutions (Bank BRI, Bank Mandiri), as well as global insurers (AA rated Munich Re) who protect our loan assets against credit default.

Role

AwanTunai is looking for a Public Relation Associate who will organize and oversee PR activities and ensure effective communication with stakeholders, media and the public.

Responsibilities

1. Develop and execute comprehensive PR campaigns and media relations strategies.
2. Collaborate effectively with the internal teams (e.g Marketing) to develop employer’s branding, internal communication and marketing campaigns, while maintaining open communication to senior management.
3. Suggest, create and enhance promotional materials and publications, including brochures, videos, and social media posts, ensuring accuracy and adherence to brand guidelines and tone of voice.
4. Proofread and edit promotional materials such as press releases, newsletters, and social media posts.
5. Conduct research and interview, if necessary, in order to create and develop a clear and concise copy.
6. Translate all written communications in both Bahasa Indonesia and English.
7. Prepare and distribute press releases to relevant media outlets.
8. Able to coordinate and manage PR events, such as open days and press conferences, and serve as the official spokesperson for the company.
9. Actively seek opportunities for partnerships, sponsorships, and advertising, maintaining positive relationships with key media professionals.
10. Schedule interviews and press conferences to enhance the company's media presence.
11. Address inquiries from the media and other external parties in a timely and professional manner.
12. Monitor media coverage and stay informed about industry trends to proactively shape the company's PR strategies.
13. Prepare and submit comprehensive PR reports detailing activities, outcomes, and areas for improvement.
14. Effectively manage and resolve PR issues as they arise.

Requirements

1. Bachelor's degree in Communications, Marketing, or a related field from a reputable university.
2. Proven 3  years of work experience within Public Relations agencies, demonstrating a comprehensive understanding of PR practices and strategies.
3. Proficiency in essential software, including MS Office and Adobe Creative Suite (Indesign, Excel, PowerPoint, Illustrator, and MS Word).
4. Exceptional written and verbal communication skills, with a demonstrated ability to craft compelling and effective messages.
5. Verbal and written proficiency in English & Bahasa is a must.
6. Strong collaborative skills with the ability to work independently and contribute effectively within a team environment.
7. Precision and a keen eye for detail, ensuring accuracy in all communication materials and strategies.