Uraian Tugas
Define the optimal strategy media mix especially digital touchpoints in each category (media investment)Strategize and monitor paid, owned, earned content, ratios, and KPIsWork closely with PM to create digital activation/campaign to support NPD or franchise maintenanceWork closely with TMA and e-commerce team to create campaign/media investment that will support commercial ambitionGenerate buzz that will ensure competitiveness in respective category. strategize advocacy strategy with agencyAdvocacy management (Collaborating with internal stakeholders to manage affiliates, live streaming and also KOLs)Work alongside media team to ensure improvements in media efficiency and effectiveness
Meminta
Entrepreneurial. Every single day, you spot opportunities to shake things up and change the world for the better.Adventurous. You'll embrace challenges and changes with fire in your belly and a great big smile on your faceOpen. To new ways of doing things. To other people's (sometimes crazy) ideas.Respectful. Whether you're talking to our internal or external stakeholders, consumers, you treat everyone the sameAmbitious. You crave for success and we'll support you all the way.Only Human. You'll screw up sometimes but you have no fear of failure because you're smart enough to learn from mistakes.You. You're real. And you're true to yourself. We cherish and celebrate diversity so you'll feel right at home whoever you are.
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Profil 123pekerjaan
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