AlamatJob Description
Are you energized to deliver impactful marketing to help ignite love for LEGO ® products in the hearts of kids and adults?
Join us on an exciting journey to increase the LEGO Group's brand awareness and engagement in Indonesia!
Play your part in our team succeeding
This role is in the India and Emerging Asia business unit (IEA BU), focusing only on Indonesia. The overall focus is to increase LEGO brand awareness and engagement in Indonesia!
This role is part of the BU marketing organization, which includes brand, digital, and trade marketing, all reporting to the Marketing Director for the BU.
There is also a regional APAC marketing team to support BU's marketing efforts.
Core Responsibilities
The Senior Brand Manager is responsible for the development and execution of highly effective marketing programs that drive an increase in top-of-mind awareness for the LEGO brand in Indonesia.
More specifically, you will :
- Develop and implement marketing campaigns linked to the aligned brand activation calendar based on key consumer, shopper, and shopper / media insights
- Collaborate with multiple partners, including internal marketing sub-teams and regional marketing teams in the LEGO group, as well as with the Distributor partners
- Learn by tracking and analyzing business and campaign performance versus plan via After Action Reviews, comparing marketing executions from other business units & other brands
- Develop strong and effective media plans, working closely with external media agency
- Manage external PR / activation agency and jointly implement PR plan including press releases, story pitching, and media kits to build buzz and make the LEGO Group's initiatives talk of town
- Build strong relations with mainstream media, influencers (across different passion points) and other key external partners
- Lead crisis management and corporate PR and represent the LEGO Group at media and partner events
- Explore and develop external brand partnerships locally as per internal guidelines
- Lead relationships with existing IP partners (e.g. Disney, Warner) locally to generate strong and sustainable demand
- Capture information about Indonesia's Toy Market Landscape
- Tackle supervisory role to review Bahasa translations and provide translation work for LEGO campaigns (from English to Bahasa Indonesia)
- Provide site leadership and be responsible for general health, safety and office strategic direction for The LEGO Group Indonesia staff
Do you have what it takes?
- 10+ years' experience in branding and marketing, preferably in the branded goods industry or categories including but not limited to not limited to Apparel & Fashion, Retail, Luxury, FMCG, and Sports, would be preferred.
- Strong strategic, digital and well-rounded end-to-end thinking the ability to translate global or regional strategy into local priorities.
- Demonstrated results orientation with successful experience in decision making, data centricity, bravery to test hypothesis, a constantly-learning approach, strong analytical and evaluation skills and ability to turn findings into action
- Strong collaborator and able to work across various internal functions and external partners.
- Strong ownership and Can-do attitude
- Excellent communication and presentation skills with analytical mind
- Strong project management skills
- Able to navigate ambiguity with a solution-oriented mentality.
- Ability to build alliances and partnerships with external partners through excellent negotiation skills
Please note : relocation support is not offered for this role.
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What’s in it for you?
Here are some of what to expect :
Family Care Leave We offer enhanced paid leave options for those important times.
Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
Colleague Discount We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories.
Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
